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Elena Lebedeva
Independent Expert for Modern Store Concepts
Topic: Retail of the Future: How a Physical Store is Changing in the Context of Global Shifts
Presentation
Video
Over the past 15 years, Elena Lebedeva has been developing retail formats and stores concepts based on expertise in consumer behavior and technology trends for leading retail companies in different segments: MODIS, Centro, O'STIN 3rd generation, FUNDAY, O'STIN kids, Svyaznoy Flex, Leroy Merlin ZIL (store of the future). All concepts have been developed, launched and scaled.
Speaker of professional forums and conferences: “Customer Day” by Future Business, “Commercial Director”, “Trade Marketing Forum”, “FOREVER Store” by BBCG, “CX Forum” by Kommersant, “Retail Experience” by POPAI Russia, forum of the Higher School of Marketing and Business Development HSE, lecturer at RANEPA on the Retail Digital Transformation course, etc.
Topic of the speech: Retail of the Future: How a Physical Store is Changing in the Context of Global Shifts.
- What are the most important macro-trends that have influenced retail in the last 5 years?
- How the events of 2020 will set the development of retail?
- How do stores change and respond to all these shifts?
- How do online and offline merge with each other and what technologies ensure this merge?
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Speaker of professional forums and conferences: “Customer Day” by Future Business, “Commercial Director”, “Trade Marketing Forum”, “FOREVER Store” by BBCG, “CX Forum” by Kommersant, “Retail Experience” by POPAI Russia, forum of the Higher School of Marketing and Business Development HSE, lecturer at RANEPA on the Retail Digital Transformation course, etc.
Topic of the speech: Retail of the Future: How a Physical Store is Changing in the Context of Global Shifts.
- What are the most important macro-trends that have influenced retail in the last 5 years?
- How the events of 2020 will set the development of retail?
- How do stores change and respond to all these shifts?
- How do online and offline merge with each other and what technologies ensure this merge?
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Speaker of professional forums and conferences: “Customer Day” by Future Business, “Commercial Director”, “Trade Marketing Forum”, “FOREVER Store” by BBCG, “CX Forum” by Kommersant, “Retail Experience” by POPAI Russia, forum of the Higher School of Marketing and Business Development HSE, lecturer at RANEPA on the Retail Digital Transformation course, etc.
Topic of the speech: Retail of the Future: How a Physical Store is Changing in the Context of Global Shifts.
- What are the most important macro-trends that have influenced retail in the last 5 years?
- How the events of 2020 will set the development of retail?
- How do stores change and respond to all these shifts?
- How do online and offline merge with each other and what technologies ensure this merge?
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Topic: Retail of the Future: How a Physical Store is Changing in the Context of Global Shifts
Presentation
Video
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Topic of the speech: Retail of the Future: How a Physical Store is Changing in the Context of Global Shifts.
- What are the most important macro-trends that have influenced retail in the last 5 years?
- How the events of 2020 will set the development of retail?
- How do stores change and respond to all these shifts?
- How do online and offline merge with each other and what technologies ensure this merge?
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