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Marta Wojkowska
Global Marketing Leader, Male Grooming at Philips
Topic: How Consumer Behaviour Change in Area of Covid-19 Drives New Brands Behaviours
Video
For many years Marta worked for a large Western corporation on a leadedrship position in marketing. Over the past ten years, she has been a member of the Board of Directors of the company. Marta managed teams in Central and Eastern Europe, global and emerging markets, including BRICs. She currently holds a position at the global Philips headquarters in Amsterdam, and is responsible for the B2C business and marketing strategy.
Topic of the speech: How Consumer Behaviour Change in Area of Covid-19 Drives New Brands Behaviours
- Recent consumer behaviour changes with relation to Covid-19
- Impact on changes in consumer goods / technology sector
- How brands need to adopt to address changing situation – based on real Philips example
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Topic of the speech: How Consumer Behaviour Change in Area of Covid-19 Drives New Brands Behaviours
- Recent consumer behaviour changes with relation to Covid-19
- Impact on changes in consumer goods / technology sector
- How brands need to adopt to address changing situation – based on real Philips example
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Topic of the speech: How Consumer Behaviour Change in Area of Covid-19 Drives New Brands Behaviours
- Recent consumer behaviour changes with relation to Covid-19
- Impact on changes in consumer goods / technology sector
- How brands need to adopt to address changing situation – based on real Philips example
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Global Marketing Leader, Male Grooming at Philips
Topic: How Consumer Behaviour Change in Area of Covid-19 Drives New Brands Behaviours
Video
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Topic: How Consumer Behaviour Change in Area of Covid-19 Drives New Brands Behaviours
Video
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Topic of the speech: How Consumer Behaviour Change in Area of Covid-19 Drives New Brands Behaviours
- Recent consumer behaviour changes with relation to Covid-19
- Impact on changes in consumer goods / technology sector
- How brands need to adopt to address changing situation – based on real Philips example
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